As early as last year 2015, there were people in the industry calling it the VR first year. This year, whether it was CES 2016 at the beginning of the year, MWC2016, or CES Asia just coming soon, I believe you have to admit that you have a discerning eye. The VR virtual reality technology that has taken the limelight at major exhibitions has swept the fields in a hot spot. Whether it is in entertainment content such as VR variety shows, VR games, VR novels, etc., or professional video shooting, VR film industry, many giants of science and technology have begun to layout, and the pattern has begun to take shape and become more and more clear. Rumors Recently, the well-known director Zhang Yimou has also begun to enter the field of VR, intends to actually shoot VR movies ... so the current virtual reality technology is so hot, what is the money or the general trend? Who will be the "Spirit Boy" in 2016 to seize the opportunity to deploy VR?

Circle the money or the big trend? 2016 who is the VR industry mentality Boy


A Brief History of VR: "Past and Present Life" of Virtual Reality

I believe that everyone is smart wearable. The hottest technology nowadays is nothing more than virtual reality VR. Most of my friends may think that it has only recently emerged in the past year or two. It is not true. Actually, as early as 50 years ago in 1960, movie photographer Morton Heilig submitted a VR device patent application entitled "Personal Use Stereoscopic Television Equipment", and it has been 50 years since today. The popular Oculus Rift and PlayStation VR have finally emerged. What are some unknown long-term developments during this period?

1960 Movie Photographer Morton Heilig VR Device Patent File Application (Source: csdn)

As long as Baidu's earliest "concept" VR headlines show up, you will find a lot of huge equipment on "Sensorama Simulator (1967)". This is the history of the first VR system constructed by Heilig in 1967. Sensorama Simulator can provide real The 3D experience can not only see three-dimensional, color, and changing images, but also hear stereo sound, feel the bumps, and the air can still smell the corresponding aroma. This is equivalent to the earliest multi-perception virtual environment. Reality system.

The NASA-Ames VR helmet launched by NASA in the 1980s (Source: Wtoutiao)

In the next few years, gradually emerged a number of prototype VR devices, the head-mounted VR device invented by Ivan Sutherland, the father of computer graphics, and student Bob Sproull in 1968, the sword of Damocles (1968). ) In the 80s of last century, Eric Howlett invented a large field of view system, LeepVR (1980s) (abbreviated as LEEP system), and then in the 1980s, NASA launched several VR helmet devices such as NASA- Ames, from now on, from the most primitive concept principle to the concrete VR head-display equipment, from the initial stereoscopic television to the aerospace field simulator, the development in these years can be described as enormous.

The 3D game console VIRTUAL BOY released by Nintendo in 1995 (Source: digi.163)

In the 1990s, many game companies also began to notice VR technology. Sega had once hoped to launch a virtual reality gaming device Sega VR (1993) to promote the grand and authentic 3D gaming experience, but unfortunately ultimately only stay in the imagination stage did not really put into the market. However, in 1995, Nintendo released VIRTUAL BOY, a highly advanced head-mounted virtual visual game machine at that time. However, it was not sold at that time and gradually disappeared after many years. However, I heard that Nintendo intends to re-enter VR game equipment recently. It is worth looking forward to. By 2000, the SEOS HMD 120/40 (2000s) finally came into being, and the viewing angle could reach 120°, but the weight weighed 2.5 pounds (1.13 kg).

The past and present life of VR technology development (Source: Network)

Over 50 years of virtual display VR development, from the initial large-scale multi-functional system equipment to the now lightweight and portable, the most popular and recently released three generations of headsets in just a few years. Virtual reality equipment - Oculus Rift, it is not difficult to find that the development of science and technology is often the result of years of accumulation and the wisdom of mankind to create results.

Brand: Oculus Head-mounted display device 2 to seize the opportunity busy layout? Big brothers have spoiled VR

Seize the forefront of busy layout? Big brothers have spoiled VR

If you say earlier, you can still use other new and exotic technology equipment, but now, you have to admit that the growing VR industry has become overwhelming. In addition to Facebook shipments of Oculus Rift's super hot, THC Vive, Samsung Gear VR, Sony PlayStation VR have also been shipped to the user, more domestic and foreign companies such as Google, Apple, Intel, AMD And so on, they have also started to get involved in the VR field. Even many luxury brands have begun to use VR virtual reality devices to provide users with a clothing try-on experience.

Facebook's Oculus Rift shipments are good (Source: Tencent)

Since it is the first year of VR, then as the giants of the global chip industry, Intel, AMD and why not blend it? From the PC to the VR field, Intel and AMD are also staged in the joy of competition and love to kill each other. However, compared to AMD's AR/VR all-in-one, Intel is still unique and does not intend to launch VR devices for the consumer market. It suggests that the equipment developed may be different from what we see today. The VR head shots are different, and they will vow to black technology in the end.

Intel developed non-commercial AR head display (Source: Yahoo)

As a veteran of the mobile phone industry, Samsung Gear VR has successfully attracted the attention and favor of consumers. Of course, Apple can't be dismissed. Earlier, when the outside world had speculated that the news of Apple or the VR field would be reliable, Apple’s official website actually had a price of “29.95” (about 197 yuan) called “View-Master”. Portable virtual reality helmets, I believe this will certainly make a large number of VR device lovers have a "happiness comes too suddenly" feeling, official website and more pictures we feel the next.

As long as 29.95 US dollars! Apple's first virtual reality VR helmet quietly on the shelves

Despite the late start, the development of virtual reality technology has recently become dynamic and dynamic for the reform and more active domestic market. Earlier, after the domestic Internet and e-commerce giants such as Tencent and 360 had successively developed their own VR head-display devices, Xiaomi finally couldn't help but set up a future lab to develop VR, but Huawei was once again one step ahead.... The HUAWEI VR, Huawei's 360° Vision/Sound Field Mobility VR, just released, can provide a clear visual presentation comparable to that of the Samsung Gear VR with excellent performance such as 20ms latency.

Huawei Announces HUAWEI VR

Obviously, whether it is early planning to seize the initiative, or "half-way monks" hot money, see giants and big brothers have spoiled the scene of the VR market, we also believe that the development of domestic VR technology should soon be different the height of.

Brand:Oculus Head-mounted Display 3VR Industry Diversification:360° panoramic camera fired

VR industry diversification: 360° panoramic camera fire

If you still think that VR heads-up is just for playing games, it would be too commonplace. With the diversified development of the VR industry, once there is a virtual reality head-mounted display device, there must be visible VR resources to match; in addition to some games, movies, small video, if you use a 360-degree panoramic shooting device to shoot This is also a great idea for VR video! Because of this, VR devices that can take panoramic shots are also hot.

Professional video capture weapon Nokia OZO VR Camera (Source: CNET)

Earlier release, it attracted countless attention to this 60,000-megapixel Nokia panoramic capture VR device - Nokia OZO VR Camera, equipped with eight cameras and integrated microphone, you can record all aspects of 3D stereo video and audio space , Through wireless operation, to record the video and all the data stored as a single file, or capture live capture, bring more fun to your life.

MWC1016 Samsung introduced 360-degree panoramic VR camera (Source: CNET)

In addition to the Nokia OZO for professional video shooting, this year's MWC1016 Samsung and LG also launched a 360-degree panoramic VR camera has also become the focus of attention, of course, Samsung Gear 360 VR and LG 360 VR head display, This is different from what we saw in the past as a "heavy" VR device. Its new VR device, both in terms of value and price, makes us lament that the development of VR technology is really amazing!

360° VR Panorama Camera from LG (Source: CNET)

Whether it is the Samsung Gear 360 VR, LG 360 VR, or Nokia OZO, after capturing 360-degree pixel photos and 4K videos and then watching them through the use of exclusive VR phones or virtual reality VR headsets, these complete 360x180-degree viewing angles can be viewed. Show in front of your eyes and let you feel immersive content. Imagine that the VR movies and VR entertainment programs we see in the future will most likely have an ultra-realistic experience.

Facebook launches its own 360°VR panoramic camera (Source: CNET)

Even Facebook CEO Mark Zuckerberg said that he hopes to use virtual reality equipment to record the process of his daughter just learning to walk! This is not the company recently also launched its own 360° VR panoramic camera, everyone can Feel the next. It seems that earlier on, we would be optimistic about the early deployment of VR giants. Our vision is still quite unique. With the diversified development of the VR industry, there will be more possibilities for VR in the future.

Brand: Oculus Head-mounted display device 4 Want to play VR games? You must first have these

Want to play VR games? You must first have these

Many people think of VR more or less first think of VR games. If you only buy a VR headset and you just want to immediately experience the VR vision and play various 3D games, then you can only say that the ending still makes you "a look of anger." . Because nowadays many Oculus Rift, HTC Vive including a number of popular head-display equipment, not only need a lot of input and output hardware devices supporting components such as VR gloves, handheld controller, VR PC, VR treadmill or turntable to complete the combination of experience , Of course, in addition to hardware, a large amount of corresponding software is also essential, there is no rich games and other APP is also not play, I believe that with the support of professional art, many traditional 3D game manufacturers in the future turn VR should not It will be too difficult.

Sony PlayStation VR Launches Pre-Sale $499 Bundle (Source: CNET)

For example, I believe the majority of game fans are excited about the much-anticipated $399 Sony PlayStation VR, but $399 is just a bare metal price! Because it's just a bare metal price, you really want to experience PS VR. The perfect feature, you also need a full set, you also need to buy a camera (approximately $ 59 and handle (sales price of about $ 49), especially for non-PS4 users, you also need to buy about $ 360 PS4, that's all, the entire set is probably over US$800! However, it also introduced a bundle of pre-sales of US$499, but in spite of this, it is still much lower than the price of the Oculus Rift CV1 and HTC Vive.

High-end machine brand ORIGIN launched a mini VR game PC (Source: CNET)

After preparing a full set of VR devices, VR desktop devices are also required to be configured as necessary equipment to play with pre-virtual reality VR games. This makes the VR desktop device market ready to go, in which VR desktop computers have become Big manufacturers start to get involved.

Oculus Rift (Source: engadget)

As two major mainstream virtual reality heads, both Oculus Rift and HTC need to have a processor, a desktop graphics card, and a desktop running to meet their configuration according to their published system requirements. This has led to a series of Oculus computers. , In addition to the previous Dell XPS 8900, the recent high-end machine brand ORIGIN also introduced a mini VR gaming PC, to see its cool shape and high configuration, I believe you also have expectations for VR games.

"Battlezone" (ultimate theater)

Youtobe on Google Cardboard VR Game APPs (Source: techradar)

Compared to the expensive bids of the Oculus Rift (priced at $599) and the HTC Vive ($799), we should thank the less-than-$50 Google Cardboard, a low-end, affordable VR device that gives us ordinary people a sense of virtual reality. Brilliant visual experience. On a video site like Youtobe on an external network, you only need a smart phone and a Google Cardboard headset to experience a lot of Cardboard exclusive game apps. It is easy to use and fly, of course, if you are targeting other brands of VR head-mounted applications and game apps. With adequate resources, it would be better.

Brand: Oculus head-mounted display device 5 laps of money or trend: Who is the VR industry boy?

Circle the money or trend: Who is the VR industry boy?

Seeing that the momentum of VR industry development has become irresistible. Whether it is the layout of an earlier initiative, or the current hot money to circulate money, how to become the "Mission Boy" to seize the VR opportunity is the top priority for the development of the protagonists in the industry. . With the current entertainment industry, movies and other industries are also involved in VR, the warmth and advantages of these VR content gradually began to highlight, the prospects for the development of VR seems to be even more impressive!

Star (Huang Xiaoming) 1 Billion Shoots First VR TV Drama (Source: News.cn)

If you also pay attention to the news headlines, you will find that virtual reality technology has been completely "burned" from abroad to the country, and now many areas in the country have begun to make VR technology shooting and coverage platform ready to make. Looking at current news reports, there have been rumors that Ray Media has been immersed in VR research for many years and has recently established a VR ecosystem that covers various aspects such as platforms, devices, terminals, and cloud services. VR platform, VR shooting equipment, VR terminal, VR cloud full coverage ... Red Qitian Group released its VR brand SoReal, and well-known director Zhang Yimou as its co-founder and artistic director ... Huang Xiaoming will also put VR The technology is used in the TV drama series “Everything is Always Happening”.... I believe this action will allow more people in the country to start learning more deeply or have direct access to experience VR.

Well-known directors are also involved in VR (Source: leiphone)

Of course, in addition to the media industry, entertainment industry and sports industry will undoubtedly become the most promising development platform for VR. In addition to the upcoming 2016 Olympic Games in Rio de Janeiro, Brazil, the real-time full-angle full-HD broadcast using VR will be held. In addition, as one of Mango’s most popular variety shows, the reality show “I” is introduced from South Korea’s MBC. "Singer" will also join hands with Mido Entertainment to create "VR video for the first-ever all-around record of the world's top-level programs." If the news is true, then this is not only the domestic variety of VR technology used in the first class, it is the world's first use of VR in music programs.

"I am a singer" introduces VR into China's first VR variety show (Source: ccidnet)

"I'm a singer" introduces VR? Try it (Source: sohu)

Although from the beginning, people in the industry believe that VR entertainment content is the most favored part of the VR industry, but with the current development trend, the prospects are also considerable; similar to the mango Taiwan "I am a singer" and Mido Entertainment Together with the “VR video for the first time in the world for the first time in the world”, does it mean that VR technology has begun to hit the entertainment industry? Although there are still some immature, it is undeniable that VR is about to become the next one. The most important medium.

Brand:Oculus Head-mounted Display Device 6 The Future: How to Become the Ultimate Winner in VR?

The prospects are considerable: how to become the ultimate winner in the VR industry?

Nowadays, VR technology has not only been playing a role in the game field. VR technology has also been widely used in military, medical, construction, industrial simulation, archeology, culture and education, agriculture and computer technology. It has also changed people's influence subtly. The visual viewing mode. Market survey data predicts that VR devices will reach a penetration rate of 17% by 2020. It looks promising. Of course, how can those companies that have already joined the virtual reality market become the ultimate winners in the VR industry? Believe these problems All are currently urgent things that everyone is looking forward to.

2020 AR/VR device penetration rate diagram (Source: bjweekly)

As we all know, if you want to get involved in the VR field and build your own brand, you have to protect both the hardware and the software, from the manufacturing of lenses, sensors, displays, and accessories to the assembly and sale of parts throughout the entire industry chain, not just including virtual reality helmets. , glasses, joysticks and assisted PCs, and other accessories are as simple as Facebook's Oculus Rift helmet, PlayStation VR host helmet, etc., bare metal is a price, suit and another offer. Therefore, one of the conditions for becoming the ultimate winner in the VR world may be inseparable from the support of a very powerful hardware manufacturer.

Pony intends to let Ma Yun help open the Oculus China market through Alibaba (Source: 17daili)

Of course, in addition to the background of hardware vendors and the revenue from hardware sales, advertising in the VR virtual reality market, gaming peripherals, video content, and e-commerce platform services are all business opportunities. More importantly, in the Internet era, the effect of e-commerce on the development of the VR field is evident. Look at Facebook's CEO Pony, you know, Oculus Rift also needs to go to China to find electricity suppliers to sell goods. .

Domestic VR market prosperity and development picture for the 3Glasses Lanpo S1 wear (Source: Network)

Small 4K VR uses exclusive 3D soundstage virtual 5.1-channel earmuff design

Although the current domestic VR market is still in its early stages of development, domestic VR manufacturers have come alive like rain, and the development momentum is unstoppable. According to statistics, there have been more than 90 VR equipment companies in China, such as DaPeng, 3Glasses, IMS, and small schools, etc. For these companies that have already participated in the VR market, their future business models and funding have been invested. Directions and revenue issues are all related to the long-term development of a brand.

Editor's opinion:

VR virtual reality technology not only brings us more entertainment, but more practical applications; especially for ordinary people, the most common virtual reality in the past is still seen in the movie, never Thinking of this kind of thing would turn into a real sale of a few hundred dollars, just like we first learned that the reservation for the Oculus Rift V2 kit was priced at only 350 US dollars, only to find that the black technology in the past was finally gone. The "altar" entered the vision of the general public. It is not yet possible to say yes, but perhaps in the near future you will ask: What has changed in virtual reality? Answer: Perhaps it is the world!

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