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As a prominent player in the world of self-owned brands, Chery hasn’t had the best market performance over the last five or six years. This once-vibrant brand has gradually faded from the competitive landscape of independent automakers. However, despite its recent struggles, Chery still boasts commendable word-of-mouth in three critical areas: reliability, engineering expertise, and innovation. Unfortunately, one of the primary reasons for Chery’s decline in the market has been its lackluster design philosophy, which has often fallen short compared to competitors.
At this year’s Beijing Auto Show, however, there was one standout vehicle that caught everyone's attention—Chery’s latest SUV offering, the Kaiyi X5. Currently, Kaiyi offers two SUV models: the smaller Kaiyi X3 and the compact V3. The Kaiyi X5 represents the company's first foray into the midsize SUV segment, with its concept car making its debut at the 2016 Beijing Auto Show. The production version of the Kaiyi X5 comes equipped with both a 1.5-liter turbocharged engine and a 2.0-liter naturally aspirated engine, paired with either a manual or continuously variable transmission (CVT).
When it comes to styling, the Kaiyi X5 draws inspiration from its concept predecessor while infusing a youthful and sporty vibe. The front end of the vehicle features an aggressive design language, continuing the traditional aesthetic of the Chery family but integrating modern technological elements. The honeycomb grille design and the darkened treatment create a cohesive look that blends seamlessly with the headlight assembly, giving the front a bold and dynamic appearance.
On the sides, the car’s tough yet stylish lines are accentuated by chrome trimmings and taillights, while the wide stance of the rear gives the vehicle a substantial presence. Overall, the dimensions of the Kaiyi X5 are impressive, with a length of 4506mm, a width of 1841mm, a height of 1740mm, and a wheelbase of 2610mm. These specifications align closely with those of the Tiggo 5, another Chery model, suggesting a continuation of familiar design cues.
Inside, the Kaiyi X5 offers a luxurious and tech-forward cabin experience. A large three-spoke multifunction steering wheel wrapped in leather provides both comfort and functionality, showcasing excellent craftsmanship. The interior also features a large touchscreen display and a fully touch-operated interface, delivering a futuristic feel. Other notable features include the iCar 1.0 intelligent connectivity system, Electronic Stability Program (ESP), an electronic parking brake, and a panoramic sunroof, all of which contribute to the car’s practicality and appeal.
The chassis setup employs a MacPherson strut suspension, which ensures a comfortable ride quality. After adjustments, the vehicle handles road imperfections smoothly, though the actual driving experience may vary depending on individual preferences.
Under the hood, the Kaiyi X5 will be available with both a 1.5-liter turbocharged engine and a 2.0-liter naturally aspirated unit, similar to the powertrain found in the Chery Tiggo 7. The 1.5-liter turbocharged engine delivers 112 kW of power with a combined fuel consumption of 7.7 liters per 100 km, while the 2.0-liter naturally aspirated engine produces 102 kW of power and achieves comparable fuel efficiency.
With its fresh design approach and advanced features, the Kaiyi X5 could very well signal Chery’s return to prominence in the automotive industry. Time will tell if this model can reignite the brand’s former glory and regain its position as a leading force in the market.