“What new people have heard recently?†"Who is not bad." "Where did you find it?" "In the bar, I took a small fresh meat tonight, and I found this person by chance." "sign!" This is a conversational scene that is often seen in the traditional recording industry. In the traditional recording industry, there was once a very important department called A&R (ArTIst and Repertoire), responsible for the discovery and cultivation of artists, representing the productivity of a company. This department is of course still there, but the role is already not as good as before. Otherwise, the newcomers will not be so ill. Especially in China, in the past ten years, there have been few newcomers who have been discovered and presented by A&R of major record companies. Instead, a variety of newcomers have emerged. In the face of such newcomers, big companies are a little helpless because they lack an effective tool to help them discover. Once upon a time, scouts found talent by watching the albums they received and the bars and watching the show. Nowadays, the Internet products that are full of tricks have shattered the channels. The record companies used to rely on A&R's channels and means, and singers like Li Ronghao and Su Yunying will first hatch through other channels, and then the record company will come back. Li Ronghao is incubating with shrimps. Su Yunying is the "Chinese Good Songs" hatching, music platform and talent show, taking on some of the functions of A&R. The judges of various drafts are actually taking on the functions of A&R. They use their own judgments to select the right artists in their own minds, and help the audience and the record companies to conduct a round of screening. All the artists who came out through the talent show were screened by various "experts", so they have already saved a step in the mining of the record companies that signed them. Soon, everything will change. two “What new people have heard recently?†"Who is not bad." "Where did you find it?" "Little Ai recommended." "sign!" What is the "small Ai"? This is an artificial intelligence program developed by Alibaba Cloud. According to the official instructions, "Little Ai" is based on the principles of neural networks, social computing (social compuTIng), and emotional perception. Little Ai is good at understanding the essence and real-time prediction, and can understand human emotions. It continues to evolve itself through powerful computing and machine learning capabilities. We may still have a hard time imagining that a program can find the next TFBOYS from the Internet, because in the logic of everyone, an artist can be liked, the reason seems to have nothing to do with technology. If the computer tells you that 83.33% of people like TFBOYS, would you like it? of course not. However, for scouts, computers can find the tendency of some people to “get on the riseâ€. Can such a worker not do it? Of course, in fact, there are currently data monitoring systems for certain types of channels to help record companies discover talent. For example, New View has introduced a platform called Music Gateway, which recommends talents to record companies by analyzing registered musicians on their own platforms. In addition, Next Big Sound, which has been acquired by Pandora, is a platform to “monitor†the singers of major social networking sites, and record companies can judge the commercial potential of artists based on the social data trends of artists. Just a few social networking sites are far from enough to explain the problem. As the fragmentation trend of the channel continues, it is difficult for a single channel artist to survive on the whole platform. The live broadcast platform has its own network red, Weibo has its own network red, the short video platform has its own network red, the picture application has its own network red, each platform has its own network red, but the whole platform is red transparent. People, usually we can hardly judge by hand - "aggregated data" has been called for many years, but so far there is no good solution. Artificial intelligence (AI) may be a good solution. Under the banner of the Internet, all channels are digitized. Artificial intelligence has more powerful computing and analysis capabilities than ordinary computers. It can easily integrate data from all platforms and analyze the trend. This is the basic condition of Alibaba Cloud's small Ai for "I am a singer" to predict "Song of the King". For the small Ai, integrating the data of Ali Channel, such as Weibo and Youtu, and analyzing the singer's Internet topic is very easy. three "It's time to change the rules of A&R." Xin Guan once shared an article by Berkeley Music Academy experts, which opened the article and put forward a point that "data will play an important role, and A&R increasingly relies on data analysis to complete new people." However, that article did not mention how to mine data. The author also mentioned data services like Next Big Sound, but NBS and so on are still only single-channel data services. As mentioned above, single-channel data services are hard to really help to discover potential newcomers, especially for continuing. That kind of big company with all-platform reds. In this regard, the small Ai will play an important role and assume key tasks. With the help of Xiao Ai, the music industry will also break the practice of pushing new portrait gambling for the first time in history, and scientifically and effectively discover new people and train new people, so that the music industry can continue to emerge in an orderly manner. Newcomers new work. Although many people are analyzing the fame path of TFBOYS or Luhan and finding a mystery, the new view believes that it is only possible to realize this with the help of the power of AI. For the music industry, this will definitely be a subversive revolution, at least to subvert the A&R work. Kevin Kelly predicts that AI will become an assistant in a certain field in the future, and those that focus on efficiency will be replaced by robots. A&R is a job that needs to improve efficiency. As the efficiency of A&R increases, the productivity of music companies will also be liberated, and the lack of newcomers in the industry that have long complained will be solved. It is conceivable that in the age of a newcomer, the music industry will undoubtedly regain its former glory with a new attitude. In the past decade, technology has not completely changed the mode of operation of the music industry, so it is time to completely change the rules of the game. Car Mobile Charger,Car Charger,Iphone Car Charger,Portable Car Charger Ninghai Yingjiao Electrical Co., Ltd. , https://www.yingjiaoadapters.com