How to create eye-catching exhibition hall lighting?

Today's corporate competition will depend to a certain extent on the competition of corporate culture. The era of “the wine is not afraid of the deep alley” has passed, and modern enterprises must convey to the society through certain means and expressions to show their superior competitiveness and cultural heritage. In a variety of ways of expression, corporate showroom design is the most concentrated to reflect and display corporate culture.

One of the keys to the design of an exhibition hall is to see if it can attract the attention of the audience, especially the professional audience. How to create a most eye-catching corporate showroom? In this issue, we will work with professional designers to interpret them in a multi-faceted manner.

A successful corporate culture exhibition design requires designers to analyze, refine, and express the culture and brand connotation of the company through the design of the art, providing visitors with a visual and psychological impact experience and experience. The products, services and brand culture are connected to the visitors' feelings, emotions, values ​​and lifestyles, thus arousing the hearts of the visitors. To achieve the above goals, what should be considered in the design of the exhibition hall?

Eye-catching style 1: set a personalized theme atmosphere

Bailihong Holdings Exhibition Hall (Designer: Zhang Longfei)

In the initial stage of display planning and design, we should fully understand the scale, nature, brand culture, historical culture and other conditions of the enterprise, analyze and refine the spirit of corporate culture, and create a personality that is conducive to expressing its own cultural characteristics in design practice. The visual environment will set up a distinctive and prominent display environment for future visitors, giving visitors a deep feeling and memory and enhancing recognizability. This allows visitors to stay in a personalized theme, immerse themselves in intriguing stories and feel the special corporate culture and brand philosophy.

Designer Reading

Hu Junfeng: The exhibition hall design is a brand's terminal image display area, which shows a brand of a company. There are many factors to consider, consumer psychology, space aesthetics, behavioral science, optical acoustics, etc., but I think the most important. It is necessary to confirm the brand positioning first. It is the first step to build a corporate brand. It also determines the premise of the designer's design concept and helps consumers to define the brand consumption concept. Therefore, brand positioning is the premise of the exhibition hall design!

Zhang Longfei: Generally speaking, it is most important to meet with customers before the exhibition hall is designed. We all know that the design of this word will always have a certain enchanting color, and the deliberate interpretation of the mind is actually: "framed", let the audience into the set, more or less with a certain commercial color. Understanding a company's own culture, market environment, consumer psychology and its marketing skills in the industry, a large part of what we need to learn from customers, pre-communication is very important.

Eye-catching moves 2: Strengthening corporate image symbols from multiple angles

Weibao Sanitary Furson Beauty Home South Gate Store (Designer: Hu Junfeng)

Through a distinctive symbol or visual recognition system, as well as display specific design of props and components, such as through various colors, color combinations, unique forms, materials and other design methods; according to the specific image of a certain product of the enterprise Exhibition stands, stands, installations or structures that evolved from features often leave a deep impression. This is a commonly used technique to strengthen the visual image of the enterprise, which is easy to attract the attention of the visitors and the psychological understanding. It should be noted that from another angle, we should avoid clutter and over-stacking. The excessively pure exaggeration and display of pure form will appear flashy and often affect the expression of deeper cultural connotations under the visual image of the enterprise itself.

Designer Reading

Qiu Panpan: The space, exhibits and organizers of the exhibition must be considered before design. The design of the exhibition hall not only needs to interpret the intentions of the exhibits and the theme propaganda in the specified time and space, but also allows the audience to participate in it, so as to achieve the purpose of display. Therefore, the designer needs to have a good understanding of the displayed products when designing the exhibition hall, so that the design conforming to the theme of the exhibits can be designed.

Fan Hua: The exhibition space is the operator's display of the quality of the products and the image of the company to the customers through the exhibition hall. In this respect, I have accumulated relative experience: First, according to the positioning of the product, find out the characteristics and value of the product. By mining the story behind the product, and then presenting the customer's needs through the experience of the design. The second is to use the spatial processing method to set specific scenes, such as the open space in the rest area, and the display area is relatively closed, so that customers can pay more attention to the product.

Weibao Sanitary Furson Beauty Home South Gate Store (Designer: Hu Junfeng)

Eye-catching style 3: use light and color to highlight the effect

Weibao Sanitary Furson Beauty Home South Gate Store (Designer: Hu Junfeng)

The use of light and color, combined with the spatial layout of the space, makes the entire booth active and aesthetic. The shape of light is carried out by using abstract points, lines, faces, blocks or abstract geometric shapes. It has the form of light shaping, which fully reflects the beauty of the material with the effect of light, creating warm and romantic, soft, beautiful, and stylish. Art show space. At the same time, it is also possible to highlight the displayed products through the illumination of the light, increase the attention of the display cabinet to the people, and achieve the effect of the key display.

Designer Reading

Zhang Longfei: Lighting design seems to be less important in the eyes of most of our designers. In fact, lighting is the eyes of the audience. In the exhibition space, scientific lighting design can change people's mood and better interpret your works. Is its soul.

Hu Junfeng: When people identify an object, the first thing to notice is the volume. The larger the volume, the easier it is to be recognized. The second is color, the prominent color composition will form an eye-catching effect. The third is light, people are phototaxis. Animals, lighting design will make the illumination ratio bigger and more attractive. Therefore, according to the actual situation of the project, choose the most suitable method to achieve long-distance eye-catching.

Qiu Panpan: The design of the exhibition hall has quite high requirements for lighting. The main purpose of the exhibition design is to highlight the product and create a brand image, and the main purpose of the commercial space is to reflect the space atmosphere. In the use of lighting, try to restore the inherent color and texture of the product, and ensure that the product gets sufficient light, the main light source setting is higher than the commercial space brightness, the light source is set to reduce the projection by multi-point lighting, so that the light in the exhibition hall is soft and sufficient. In addition, proper selection of different shades of light can increase the color and atmosphere of the show.

Today, as enterprises gradually value and develop their own business ideas and brand culture, the functions required to display design, especially corporate culture and brand image, are not only aesthetically pleasing, but also how to be in the exhibition space. Communicate the business culture concept of the company and the brand to the visitors by means of various display methods. The design of the exhibition space must have a positive impact on the psychological and physiological aspects of the visitors. Therefore, the designer should pay more attention to the deep requirements of the enterprise display in the design of the corporate exhibition hall, and design a design that is comfortable and comfortable. Innovative design language to create a space for modern corporate culture.

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