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LG said that in addition to expanding its OLED product line, the company will also strengthen marketing campaigns to increase market penetration, and strengthen the smart TV platform business to enhance its profitability in audio and video products.
Brian Kwon, executive vice president and chief executive of Home Entertainment at LG, said that the company has worked hard to improve its position in the global OLED TV market in these four directions, and hopes to have an LG OLED TV sold every minute. .
In order to achieve these goals, LG will add HDR or high dynamic range technology to more OLED models to attract new customers, and provide a variety of different price products to meet the needs of different classes of customers. In addition, LG will also increase its investment in marketing, increase the sales of OLED products in the international market, and continue to expand the compatibility of the WebOS platform, and strengthen cooperation with content service providers such as Netflix and YouTube to provide more content And applications.
Finally, LG plans to continue to promote its leading position in home entertainment areas such as high-end displays and Bluetooth audio products.
At present, LG can be regarded as the world's most valued manufacturer of OLED TV market. At the previous IFA, an LG executive said that the company plans to increase sales of OLED TVs by five times in the second half of this year. Half a year LG has achieved such results. The goal of LG is to become a benchmarking company for OLED products in the entire market before the end of the year, while the company will focus on the creation and marketing of the overall market to achieve its goal of improving its position in the global OLED TV market.