The LED lighting market is highly competitive. It is a matter of deep thinking about how to do a good job in a single product. As a decorative lantern, how to make a lantern brand into a big brand is worth looking forward to. LED companies look at these ten principles. condition! 1. Positioning: The brand is basically a kind of positioning. Only when the position is fixed, can the location of this brand. Suddenly left and right, the upper and lower sides, the dragon is not seen at the end, it is impossible to form a real lantern brand. 2, insist: positioning is not difficult, as long as you think and choose carefully, you can always find the brand positioning. But if you can fix it after you have set a good position, it is another concept. Brands are not a one-off event, not even three years and five years. As long as you don't stick to it, there is no such thing as a brand, especially lanterns. 3, aesthetic principles: For the lantern, since it is a decorative lighting, it must meet at least one level of aesthetic taste. As a brand manufacturer, it must be positioned at a certain level of consumers to produce lighting that meets this level of aesthetic appeal and consumer demand. Aesthetics is a kind of vision, but also a kind of wisdom. The lantern brand must have aesthetic wisdom. Otherwise the brand will not go far. 4, the trend principle: Since the lanterns are as varied as fashion, then each period has products that conform to the trend or lead the trend, accurately capturing the market trends and consumer trends is the necessary survival skills of the lantern brand manufacturers. However, the tides and tides, styles can only become popular products, and should not become the symbol of the brand. 5, original ability: capture trends and trends are all intuitive and keen observers can do, but can turn this trend and trend into products but only brand lantern manufacturers can do. The Lantern brand with continuous originality has vitality, which has become an indisputable fact in the industry. 6. Quality Assurance: The design and shaping ability of the lantern is the core skill of the brand manufacturer, but the quality and safety of the product are essential guarantees. In addition to the decorative features, the lanterns also have lighting functions. Because the lanterns are more expensive, consumers are more understandable about the more demanding quality requirements and details of the lanterns. Whether it is shoddy or intricately carved, it can be seen and collected as decorations and crafts, or it can quickly be thrown away by garbage. It is the key to deciding whether this brand is respected or rejected by consumers. 7. Brand image: Brand image is not only the external performance of brand positioning, but also the strengthening and extension of brand. The good brand image is the magnet of the consumer, and it will also affect the marketization process of the brand and the degree of favor of consumers. 8. Art Proposition: The artistic proposition is a banner, and the outside can call on consumers, which can become a red line throughout the product design. The art advocates the product style and the internal and external tension of the brand. 9, monopoly channels: no monopoly channels, there is no lantern brand - you are at most a brand, just like the number 1, 2, 3, 4, 5 and so on. When the monopoly channel is formed, when will the lantern start the prototype of the brand; how far the lantern monopoly will extend, and the influence of the brand; the survival rate and success rate of the lantern store determine the vitality of the lantern brand. 10, after-sales service: Lanterns are available after sale, but because the lantern manufacturers themselves rise and fall like locusts, many manufacturers are extremely short-lived, so it is difficult to have a decent after-sales. Because of this, the perfect after-sales can create the perfect lantern brand. Edit: Bober
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