Insufficient production capacity Meizu usher in the most dangerous moment

Recently, Meizu expressed its position on the official Weibo, ordering too much, and its own production, however, in addition to overtime production, but also to apologize to consumers, and give a one-day delay for each day. First of all, I don't know if the 30-month fee will reassure the people if they delay for one month. However, Meizu has been challenged and very dangerous from the perspective of this scheduled release.

@ Bai Yongxiang: Hello everybody, I am Bai Yongxiang of Meizu Technology. Just received the news, as of today Meizu MX4 including reservations and appointments, the total has more than 7.7 million, far more than expected also feel pressure. Thank you for your support! We will continue to explore and innovate to bring more and better products to everyone.

1799 yuan overdraft all the enthusiasm Meizu this year is to release four models, and the first paragraph is obviously tit for tat with the millet. In general, Meizu MX4 successfully attacked Xiaomi 4, although it would not beat Xiaomi 4, but it did grab a lot of limelight, which is related to its price of 1799 yuan. I guess Meizu must have thought that if it were originally priced at 1899 yuan, it would be better to reduce the enthusiasm and give yourself some space, but the income is second only. Purchasing and production line settings within the plan may not be more expensive than more crazy temporary increases in production, and may still be cost-effective.

On the other hand, what will happen to the next three mobile phones may be a problem. For example, some of the expensive mobile phones can only set the price down, because the basic high to consider MX4. The future low-end machine can't be set too low, because MX4 users can't be taken away, and the MX4's fan base is very difficult to establish.

Because Meizu was a model of the previous year, how to coordinate the production and inventory of the four models will be quite a matter of trial and error. If this is not done, the four children will have to die one or two, which naturally contravenes the original intention of introducing four mobile phones.

How long is the life cycle of the mobile phone? On April 23, one plus mobile phone was released in Beijing and won the unanimous view of netizens. But now five months have passed, basically can hear his voice rarely, the main reason is not a plus, but too many new products, from the subsequent glory 6, to the Xiaomi 4, to the Meizu MX4, to the iPhone 6 The new machine's attention is constantly attenuating. After releasing a 6-month mobile phone, do you still mean to call it a new one?

We all know that the lifespan of domestic mobile phones can generally be regarded as 15 months, 12 months after release, and the last 3-6 months of clearance, or called supplementary screening. However, because there are many brands with more strength now, the freshness of mobile phones may only be 5-6 months. After 5 months, they are either covered by new products of their own brands or covered by new products of their opponents.

This time to look at the Meizu MX4, this high-rising mobile phone in the beginning, in the end can not continue to go high after the iPhone 6 listing, it is not very optimistic.

The counterattacks of opponents can not wait for a moment. When Meizu’s mobile phone attracts nearly 8 million bookings (of course, there will be a lot of repeated bookings), China’s Qoo Plus and Xiaomi will not sit back and ignore. From the hardware, the biggest highlight of the Meizu MX4 is Sony's 20-megapixel camera, Sony can provide to the Meizu, can not be provided to others, obviously the market is open, we are all open doors to do business, other homes may also get this CMOS, and more fully exploit its pixel advantage through the processor.

Another point is the processor. Recently, all Meizu official website on the MX4 CPU is blurred, we can not see the term MTK 6595, not only the official website, some vertical sites have no MTK keywords. Confucius said, "What are you afraid of?" This is completely unnecessary. Everybody's response from the very beginning shows that this CPU is accepted. Why is it so careful? After all, it is not unusual to indicate that the CPU is abnormal.

On the other hand, if Qualcomm is in a hurry, it can be reduced to a position of 1799 yuan (such as meters 4), so that there can be a fierce battle. This time is very critical, if the MX4 production expansion OK, has completed a greater number of parts procurement, and began mass production, while increasing inventory, if this time Qualcomm price, it may bring Meizu a lot of trouble. So whether to increase production expectations is still worth considering. After all, the easiest way to engage in hardware is to be killed by inventory.

Imagine an employee working in the company for more than 14 hours a day, or even 16 hours. How other employees see him, and if he is tired and reduced his desperation, what will the boss who has benefited from him look at? Will he think that he is no longer passionate, no longer that year?

After having a killer, how to grasp the rhythm is really a problem that needs to be studied. Not only the Meizu but also the hot apple now.