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After the rise of the OTT, it has a great impact on the development of IPTV services. In particular, telecom operators have been hesitating to take the IPTV road or choose OTT. At that time, many people in the industry felt that IPTV technology was backward and the industry was closed, saying that "IPTV is outdated. OTT is happier." This has also led to communication operators in the process of being paralyzed from 2012 to 2015, so this time period has seen a mixed development of IPTV and OTT in many places.
However, with the decline of traditional telecommunication services, operators need to find new profit growth points, and IPTV is exactly in line with the transformation needs of telecommunications operators, coupled with the determination of triple play policy and the development of broadband, and OTT policies in the past two years. Certainty, in the end, IPTV becomes the best choice for telecom operators.
What are the characteristics and advantages of IPTV and OTT? We compare IPTV with OTT. 
From the perspective of business models, the vast majority of broadband user base, strong channels and execution, and a clear revenue sharing business model are the best business practices in the video industry. At present, OTT is still developing rapidly. However, OTT has not done a good job from the perspective of matching business and core resources. However, with its innovative awareness and thorough marketization, OTT's development strategy still merits attention.
The business model of IPTV is still relatively clear. As Shao Pengding, founder and CEO of Youpeng Pule, said, “People are very clear about what is called the basic package in IPTV, what is the value-added package, what is the single-point revenue distribution, and what is the placing and distribution of advertising resources based on the IPTV platform. Another feature of IPTV is that it can be an equal-relational relationship as the number of subscribers and revenue grows. And the core of IPTV is that there is no highest bandwidth cost in the service process." 
The biggest advantage of the IPTV business model is the completion of the closed-loop business from the output of resources to the output of benefits. In addition, in the era of IPTV+, its business model takes the deep integration of openness and closed-loop, and it is the full-service linkage of “high-broadband + strong TV + mobile phone linkage†and forms the “Internet open platform + smart terminal + operator†ecology. ring. Therefore, regardless of productivity or operating power, IPTV's business model can have a considerable evolution.
In terms of policies, IPTV and OTT are facing very different development trends in a manageable and controlled China environment.
IPTV related policies: From strict management to support, policies are icing on the cake 
In IPTV, in 2010, the State Council issued a notice of the State Council on printing and disseminating the overall plan for the promotion of triple play, which led to the dispute over broadcast control rights between broadcast and television and telecommunications. After the broadcast and television broadcasting rights were eventually acquired by IPTV, IPTV services across the country were implemented. Gradually entered a period of steady development, due to the support of policies, IPTV has shown a good momentum of development and gradually blossomed across the country.
Although the development of IPTV was once impacted and squeezed by OTT, we can also find that through a series of related policies for IPTV, we can find that the SARFT and other departments have continuously promulgated relevant policies to open channels for IPTV, with the triple play. With the continuous advancement, IPTV has been developing steadily and steadily. In 2016, IPTV has ushered in the second spring.
Compared to the moderate development of IPTV, OTT appears to be ups and downs.
Before 2011, Internet set-top boxes have not been recognized by the State Administration of Radio, Film and Television. In November 2011, the SARFT issued the famous “Document No. 181â€. The internet TV set-top box received “righting†from SARFT. In 2012, TV boxes in the market broke out in an unprecedented amount, among which the cottage boxes accounted for most of the share. Until 2013, TV boxes were in the period of “barbarous growth of OTTâ€.
In the face of chaos in the TV box market, in 2014, the SARFT began to vigorously rectify the Internet STB market and continuously issued new regulations for rectification, which drove the Internet set-top box market down. That is, from 2014, Internet set-top boxes The market began to enter the development delay period.
After that, millet, Leshi and other manufacturers have explored new development models, both Internet companies, or traditional TV manufacturers, relying on their own industrial system, re-layout. In 2015, the State Administration of Radio, Film and Television further regulated the field of Internet TV and launched content inspections and equipment reorganization. OTT's vitality was hampered. So far, in terms of operational supervision, the SARFT has been more and more relaxed in the OTT field.
In terms of policies, IPTV's closed business system is in line with the needs of policy control. Its controllability is stronger than that of OTT. The government's attitude towards IPTV is already clear, and policy risks are relatively small. In addition, because of the promotion of national policies such as “Broadband Chinaâ€, the three major operators are also working hard to promote the development of optical fiber broadband, while IPTV is the only core value-added services bundled with optical fiber broadband development, and IPTV can also make people feel real. The core changes brought by the future of 100M fiber broadband access. In addition, IPTV advertising is also more stable, and there are almost no risks posed by policies in advertising and branding plans.
Conclusion Yin Yu'an, vice president of Shanghai Juli Media Technology Co., Ltd. analyzed that DTV accounted for the earliest days and it was one of the earliest and currently one of the best channels for policy protection; IPTV took up a geographical advantage and was the business that the three major operators have been pushing. And the three major operators can provide the best access to the current network construction in China. However, there is currently a lack of user experience and content; OTTTV accounts for people's attention because OTTTV is promoted by Internet companies and the public. OTTTV's interactive experience and user perception are Very good, but lack of policy orientation, there is no rigid demand.
In general, the advantages of the policy plus the background of the operators, IPTV's development trend is already clear, but in the use of advantages, but also need to make up for disadvantages, to enrich IPTV business. Although OTT needs to be explored in the business model, relying on the technical background of the Internet company and insights into user needs, and with the popularity of hardware devices such as smart TVs and smart boxes, the future development is still worth the wait.
Since 2012, IPTV has experienced the "barbarous growth of OTT", OTT boxes are heating up in the country, and a war around the low cost of ordinary television embedded network video quickly opened, many hardware manufacturers, Internet companies, operators and other competing Layout this emerging field. From the point of view of transmission, IPTV services are stable. Although OTTTV is technically more flexible, it is also vulnerable to interference from other Internet activities, affecting the viewing results. In terms of content, IPTV is restricted by the content of licensees, but it has the ability to broadcast and view resources on TV. This relatively exclusive resource; OTT Internet TV on-demand content is relatively rich, but subject to the license and SARFT regulation; In addition, from the screen point of view, IPTV and OTTTV are large screen TV. Xiaobian thinks: OTT related policies: From 181 to 229, as always, manageable and controllable By summarizing the above policies and combining relevant information, we can discover the characteristics and trends of IPTV and OTT in different stages of development in recent years:
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.