Last week, the Xiaomi laptop, which has been surrounded by various speculations, finally became a reality. Unlike the mobile phone market, which has a large volume and a growing space, the PC market has long been regarded as a sunset industry, and the market structure is quite stable. However, Xiaomi, who has been playing the role of spoilers in various industries, has made people wonder: Is there any new opportunity in the PC market? Not only Xiaomi, but a few months earlier, Huawei, whose mobile phone business is booming, also came in with a two-in-one product. Can the spoilers from the mobile phone forces pick up new waves in this seemingly calm market?

Shrinking PC market

No matter how you look at it, the PC market is not like an area where there are still big opportunities. The market research data can also fully explain what kind of environment the PC is in. According to data released by Gartner, global PC shipments are expected to fall by 5.2% year-on-year in the second quarter of this year, which is the seventh consecutive quarterly decline in PC shipments. According to analysts' data, Lenovo and Apple's shipments are falling in the top five PC vendors, while HP, Dell and Asustek are growing.

"The situation in China's PC market is actually worse than the global market." Bai Fan, general manager of GFK China's ITO business unit, said, "In the Chinese market, the shipments of major PC manufacturers have fallen across the board." He said that this is Because the market stages of China and foreign developed countries are not the same.

In some developed countries, the PC market has entered the stage of stock replacement, but the situation in China is different. Bai Fan introduced that around 2010, China began to implement a series of measures such as home appliances to the countryside, and the popularity of PCs has greatly improved, but it has also overdrafted sales in the next few years. "Before people thought that the PC's replacement cycle was four to five years, now it will take longer to see this cycle." Bai Fan judged that the PC market decline will continue for at least one or two years, and the overall market size will shrink.

The mobile phone industry leader Huawei will enter the PC market will be spoiled?

"Enthusiastic" mobile phone manufacturers

The cooling of the PC market did not dispel the enthusiasm from the manufacturers of mobile phone circles. The first high-profile mobile phone manufacturer to enter the PC market is Huawei. At the MWC2016 show in Barcelona in February this year, Huawei released a cross-border product called Matebook, which entered the PC market.

From the price point of view, Huawei's market positioning for its first PC is not low, overseas pricing starts from 799 euros, domestically lower, but the minimum version still needs 4988 yuan, the highest match is up to 9688 yuan, not Mainly cost-effective entry-level products.

After Huawei, the next one is Xiaomi. Before Xiaomi’s argument for PC was passed, it was a long time ago, and various gossip about its products has not been broken. Finally, last week, Xiaomi solemnly took out two of his own Xiaomi notebook Air. Xiaomi is the most mainstream notebook computer product. The two versions are priced at 4,999 yuan and 3,499 yuan respectively. They have strong price competitiveness in similar products, but in the eyes of many people, this price is compared. Traditional PC manufacturers are still not "sharp".

For the PC market, Xiaomi founder Lei Jun admitted at the press conference that this is a field that has been fully competitive and matured, but "why rice noodles have always called Xiaomi to do notebooks? I think there must be some demand that has not been met, and The place is not perfect enough." Lei Jun said. This is also the reason why he gave Xiaomi a laptop, and the product positioning was determined to be "a high-performance thin and light book."

The mobile phone industry leader Huawei will enter the PC market will be spoiled?

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