Air-to-energy water heaters have difficulty reaching sales threshold or promote industry consolidation

Yesterday, the reporter learned from the Energy Saving Products Huimin Engineering Exchange Conference held by the China Heat Pump Industry Alliance that the second batch of air energy heater subsidy application has been started. It is expected that about 50 enterprises will apply to the Development and Reform Commission and other departments. However, as the air-energy water heater industry is a new industry, many companies are more difficult to achieve the "annual promotion of no less than 10,000 units (sets)" threshold requirements, the industry companies to integrate, apply for a joint application or a way out.

Not Entering the Enterprise "Dilemma"

In the “Energy Conservation Products Huimin Engineering Energy-efficient Air Source Heat Pump Water Heater (Machine) Promotion Catalogue” formally issued by the National Development and Reform Commission, there are 31 first-listed companies, among which are Yimei, Gree, and Zhigao. The company’s 15 comprehensive home appliance brands also have 16 professional brands such as Tongyi, Nuentai, and Zhongguang Outes. Air-energy water heaters have become the “star” of the energy-saving products Huimin project with a maximum subsidy of 600 yuan in this round of stimulus policies.

But this is not all companies that enjoy subsidies for air energy. According to Song Zhongkui, executive deputy secretary-general of the China Energy Conservation Association, the second batch of enterprises’ application has been started. Huimin project shortlisted assessment work will be applied at any time, local government auditing recommendation, and occasional evaluation system, and the qualified air energy water heaters should be tightened. The relevant department submitted a report.

Zhao Misheng, the chairman of Guangdong's domestic leading company, Guangdong New Entai New Energy, pointed out to reporters of this newspaper that if you want to be shortlisted, you will be faced with an annual promotion requirement of no less than 10,000 units (sets). The taxation and process of the company must be regulated, and many companies feel that they are in a dilemma. "The annual sales of 10,000 units of commitments, accurate corporate information, real promotion network, and inspection reports are all small in the declaration process." Zhao Misheng reminded.

Zhao Misheng suggested that companies in the industry can jointly submit applications through integrated methods such as OEM and brand licensing, and improve the company's internal management to jointly expand the air energy industry.

Follow-up is expected to receive long-term subsidies

Tong Yikui, the founder of Tongyi Air Energy, pointed out that after the national energy-saving products Huimin subsidy project was approved, “the enterprise needs no more efforts to recommend it to consumers when it is promoted in the terminal, and a simple 'energy-saving electric appliance that is most encouraged by the state’s finances’ can be used. Explain everything."

However, compared with Australia, Japan, and other countries, China’s air-conditioning water heaters have given them a few thousand yuan in subsidy, and Tang Jiekui believes that the current subsidy of 300 yuan to 600 yuan is still insufficient, suggesting that relevant departments can consider “contributions to the product life cycle. "Energy savings" as a basis for subsidies, and improve the evaluation program of energy efficiency rating.

In addition, Zhao Hengyi, deputy secretary-general of the China Heat Pump Industry Alliance, disclosed that the relevant materials for the integration of air energy water heaters into “renewable energy sources” have been submitted to relevant departments of the State Council. Although specific operations must wait, the possibility of long-term subsidy in the later period is very high. big.

The air energy water heater absorbs the low-temperature thermal energy in the air through the refrigerant, and after being compressed by the compressor, converts it into high-temperature heat energy and heats the water temperature. This product, known as the "fourth-generation water heater," is highly energy-efficient and its energy efficiency is four times that of an electric water heater.