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The International Virtual Reality Innovation Conference recently kicked off at the Laoshan District Convention and Exhibition Center in Qingdao. The VR website (WeChat public number: VR Platform) was honored as a special media partner for the event. One of the highlights of the conference was a keynote speech delivered by Yan Xing, Director of the Industry Development Department at Huawei Technologies Co., Ltd. His presentation, titled “Virtual Reality Opens the Big Video Era,†offered valuable insights into the future of immersive technology.
Yan began by acknowledging his role at Huawei, emphasizing that the company is deeply involved in mobile technology. He then shifted focus to the importance of transmission technologies in enabling high-quality video experiences, whether traditional or virtual reality. As 5G continues to evolve, it’s clear that the underlying infrastructure will play a critical role in shaping the next generation of content delivery.
He highlighted that while some may question the long-term potential of VR, Huawei believes the industry has moved past its early challenges and is now entering a phase of steady growth. By examining key metrics such as application development and shipment numbers, it’s evident that VR is gaining traction. Some experts even believe the market could surpass expectations, with projections reaching $200 billion by 2021.
When discussing the industries driving VR growth, Yan pointed out that education and healthcare are promising but may take time to mature. However, he emphasized that VR video—especially live events like concerts and sports—has already shown significant momentum. These applications are more accessible to consumers and have proven to be commercially viable.
A major challenge, however, remains the user experience. To ensure widespread adoption, VR must deliver seamless, high-quality experiences from start to finish. This includes everything from content production to network delivery and device performance. Yan stressed that operators have a crucial role to play in this ecosystem, especially as 5G becomes more widespread.
Looking ahead, 5G promises to unlock new possibilities for VR. With higher bandwidth and lower latency, it can support advanced applications like 8K and 16K resolution. Network operators, who control the infrastructure, are well-positioned to ensure these experiences are smooth and reliable. Customized network solutions, such as fragmentation technology, could further enhance the quality of VR services.
In China, 5G is expected to reach commercial scale by 2020, which will significantly improve the performance of VR devices and interactions. Operators are also exploring ways to integrate VR into home environments, leveraging existing broadband infrastructure to deliver immersive content directly to users.
Beyond technical advancements, there's growing interest in how operators can monetize VR. With large user bases and established distribution channels, they are well-suited to offer ticketing, subscriptions, and other revenue models. Partnerships between content providers and telecom companies could help create a more sustainable VR ecosystem.
Huawei has been actively working with industry partners to advance VR adoption. Through joint innovation labs, white papers, and industry organizations, the company is helping to shape the future of the field. These efforts aim to create end-to-end experiences that meet consumer expectations and drive commercial success.
In conclusion, Yan expressed confidence in the future of VR and its potential to revolutionize the video industry. With the right infrastructure, partnerships, and business models, operators can once again become central players in delivering high-quality, immersive content to users around the world.
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