In the first half of the home appliance industry outperformed the broader market Recently, Guohai Securities released the home appliance industry research report, the report said that in the first half of 2013 (as of May 28th), Shenwan home appliance industry index rose 20.32%, the Shanghai and Shenzhen 300 rose 0.97% over the same period, the home appliance industry outperformed The market is 21%. Which white goods rose 17.72%, audio-visual equipment rose 29.97%. Guohai Securities analyst said that in the first half of the appliance sector to substantially outperform the broader market due to a relatively definite performance and lower valuations, air-conditioning, small appliances sales performed well, black sales data exceeded expectations.

According to relevant data from market research institutions, the growth rate of domestic sales in the air-conditioning industry in the first half of the year was flat and the growth rate of foreign sales rebounded. From January to April 2013, air-conditioning industry output was 40.55 million units, an increase of 7.94% year-on-year; from January to April 2013, the air-conditioning industry exported 22.99 million units, an increase of 5.47% year-on-year. The domestic sales of the refrigerator industry picked up slightly and the export was relatively stable. In the January-April refrigerator sales of 20.4 million units, an increase of 8.56%; export from January to April as follows: Refrigerator exports 6.19 million units, an increase of 8.43% year-on-year. Exports totaled 1.95 million units in April, a year-on-year decrease of 3%. The domestic sales boom of the washing machine industry rebounded and the export continued to show negative growth. From January to April, the sales volume of washing machines was 14.64 million sets, an increase of 16.9% from the same period of last year; from January to April, washing machine exports were 5.81 million sets, a year-on-year decrease of 9.23%, and the decline rate has obviously narrowed since March. The black power industry has a strong domestic sales and exports have declined. In January-March, LCDs shipped 11.8 million units domestically, an increase of 32.07% year-on-year. In the January-March period, LCD exports were 9.983 million units, a sharp drop of 9.37% year-on-year.

Guohai Securities analysts believe that after the policy withdrawal in the second half of the year, it is expected that sales of home appliances, especially black power, will have a certain impact in the short term, but in the long run, it will be conducive to the optimization of industry competition order. The introduction of energy-saving subsidies New Deal has a good effect on the improvement of the structure of household electrical appliances. The proportion of energy-saving white electricity has been increased to 80%. The competitiveness of leading enterprises has become more prominent, and the market share is expected to be further concentrated.

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