LED Lighting Industry Development in 2013 The LED lighting industry has received much attention since its inception, and after several years of explosive development, it is also followed by various doubts. The industry's overcapacity, lack of standards, lack of core technologies, and uneven product quality have been criticized in the industry. After twists and turns into 2013, the industry has gradually improved and is on the verge. Undoubtedly, the development of the industry in the next two years will have a major impact on the long-term development of the entire industry. Then, what kind of situation is the industry facing and what is the direction of future development?

Policy: Government Market
The development of LED lighting industry to the corner: The government should "return to the market"

The LED lighting industry, which has attracted much attention, is currently at what stage it has developed. The industry’s relatively consistent voice is that there are still phenomena of overcapacity and lack of core technologies. However, various fields such as technology have seen a significant improvement over previous years. It can be said that "This year is the best year in the LED lighting market and the market is at the critical point of breaking out." According to Sina Real Estate Network's visit to the industry leaders at the 18th Guangzhou Lighting Fair, industry insiders generally believe that the development of LED lighting has reached an inflection point. How will the industry develop in the next year or two? It will be for the entire industry. Long-term development has a major impact.

However, the Shenzhen LED industry development plan (2009-2015) was abruptly announced to be repealed shortly without any signs. This incident has caused doubts among people in the bad-failing industry: Will the LED lighting industry follow in the footsteps of the photovoltaic industry? When the industry is talking about the development direction of the industry, this incident has caused a stir and once again detonated the government. The controversy over the pros and cons of the role of the policy in the development of the LED industry.

In this year's lighting show, Sina Real Estate Network also asked the industry's senior people for this question, most of them tend to "the government should return to the market."

The interviewed companies generally acknowledged the government's support for the development of LED lighting industry. Huang Zhijian, product director of Op Lighting Commercial Division, stated that “the national policy has indeed played a very important role in driving the development of the domestic LED industry”, and the director of the Three Axis Aurora Marketing Department Guo Yan emphasized that “especially for the ethnic brand, The government's policy support is good, and the government's original intention is certainly good."

However, with the development of the market, the development of LED lighting should obviously rely more on the market. Xiang Wei, Director of Shanghai Yaming Lighting Engineering Business Unit, bluntly stated that “the abolition is not necessarily a good thing”. In his view, the LED energy-saving lamp industry does not necessarily have to formulate specific plans, and its development depends on the maturity of the technology. The depth and breadth of development. In addition, depending on the nature of the product can not be more and more to meet market demand. On the microscopic level, we must also look at corporate marketing strategies and how corporate cultures follow up.

At the same time, the respondents also made suggestions on how to implement policy support.

At present, there are many types of policy support for the LED lighting industry, the most important and the most critical of which are financial subsidies and mandatory promotion and installation. There are many types of subsidies, including early R&D subsidies, industrial subsidies, demonstration subsidies for mass production, promotion subsidies, and equipment procurement subsidies. Divided from the perspective of subsidy issuing units, there are also sub-national and sub-national subsidy points, and these subsidies cover almost all aspects from research and development to application.

However, the development of the industry so far, how the government to play "subsidy combination boxing" has become a very high technical content. Guo Yan told Sina Real Estate Network that "To achieve the goal of promoting the development of the industry, what kind of method to achieve, it really needs to be combined with the actual situation." The implication is that some of the government’s support has been dissociated from reality, or that it has not completely proceeded from reality. For example, the controversial Guangdong Province’s mandatory promotion of the whole province and large-scale promotion and subsidy were questioned as local governments’ efforts to promote industrial development, stimulate local GDP, and complete local energy-saving emission reduction targets. The seedlings support intensive support.

At the same time, Guo Song believes that “it is indeed not necessary to subsidize all areas,” he explained, saying that users of private capital, like those of the state, do not have much to do with the country’s investment, they still have to hand it over to the market and hand it over to the whole company. The user docking, with the operation of the market, the government plays a role of supervision, regulate the market, this may be better.

Trend article: Integration

Resolving large-scale manufacturing problems into the core issues of the LED lighting industry Integration put on the agenda "The future of LED lighting needs to solve the core problem is the large-scale manufacturing," Hangzhou Zhongye photoelectric chairman Zhang Jiuliu thrown at the third G20-LED summit This view. The content of large-scale manufacturing covers a wide range. Zhang Jiaoliu believes that including inventory, quality, and data management are three elements. To solve the problem of large-scale manufacturing, it is necessary to realize intelligent large-scale manufacturing systems and automate online quality control. Form efficient quality management.

How to achieve large-scale manufacturing?

Representatives of G20-LED Summit attending the general figure, industry integration will be one of the solutions, but also one of the major trends of LED lighting industry chain in the next few years.

In recent years, China's LED lighting has made a qualitative development. The industry has the view that this year has been close to the outbreak. According to Zhu Bingzhong, deputy general manager of QinShang Optoelectronics at the summit, this year's LED market is the best year for LED lighting. According to its introduction, the current amount of orders for photovoltaics has been scheduled for two months.

However, compared with European, American, Japanese, and Korean companies, they have a complete industrial chain, strong capital, first-class technology, and many patents. Domestic companies are still in a state of large number and small scale, and lack of core technology. When the current market has picked up and the industry has gradually matured, international giants are once again making efforts to domestic LED lighting market. Domestic companies must respond accordingly.

The industry consolidation will inevitably become one of the options. At this summit, industry consolidation will naturally become a hot topic. Zhang Xiaofei, president of Gaogong LED, believes that vertical integration is conducive to promoting the improvement of technology level and occupying market channels. In the future, the number of midstream and downstream enterprises in the industry will be greatly reduced. “The LED industry will be similar to the household appliance industry, and the future may only be a few. More oligopolies are competing."

In fact, the integration of the industry has recently started. The powerful BDO Runda, National Star Optoelectronics, Sanan Optoelectronics and other companies have already started the integration of the entire industry chain, especially the operation of BDO Runda is the most attention. In the second half of 2012, BDO Runda has successively raided NVC Lighting and invested in Weimei Shengjing. BDO Runda has completed the integrated industrial chain layout from LED epitaxial wafers, chips to packages and applications (lamps, displays).

The direction of integration should be different from the line of business development.

BDO Runda Chairman Wang Donglei said when he talked about the acquisition of NVC, he said that the acquisition of NVC was accidental, but it was also inevitable in accidents. Because in his view, the key to LED lighting industry integration is to have a terminal market, only through the channel to occupy a certain market share in order to ensure that companies, especially the upstream chip and packaging companies survive in the brutal market. Therefore, after BDO Runda completed the layout of the upper and middle reaches, it was followed by channels and brands. After winning the right to use the two brands of Whirlpool and AEG in the United States and Europe respectively, “just happened to have the opportunity to acquire NVC. We did not hesitate to take it down.”

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