Subsidy ends up with 10% increase in home appliance prices

From June 1st, the home appliance energy saving subsidy policy officially ended. It was learned from the major home appliance stores in Daocheng City that the current Island Home Appliances has officially entered the era of zero subsidies, and the negative impact of the end of policy subsidies on home appliance stores is obvious. The price of subsidized home appliances has risen by about 10% compared with the previous period, and there has been a situation of desolation at the beginning of 2012 in the store.

On the 3rd, visits to major home appliances stores in the Island City found that after entering the second day of the home appliance energy saving subsidy policy, the popularity in the stores was already worse than before, and even more embarrassing situations with more staff than customers occurred. In Taitung, home appliance stores, although it is the weekend, but there are not many people buying household appliances, some shopping guides had to gather to chat together, and sales of flat-panel TVs are boring to watch TV in the store. A large home appliance store on Taitung Road did not sell a TV during the entire morning. Just last weekend, there was a full-fledged situation in the store, which could sell 4 or 5 flat-panel TVs in an hour. , but now it is basically difficult to have such a grand occasion. The shopping guide worried about this situation does not know how long it will last. The label of the home appliance energy-saving subsidies pasted on the home appliance prototype has disappeared in the store, and the energy-efficiency rating label attached to the home appliance has also been torn down. There is no sign of subsidy once. The person in charge of a large home appliance store in Daocheng City introduced that it is expected that this situation will continue for some time. After all, the impact of the policy will continue for some time. It is expected that in the following days, the days of major home appliances stores in Qingdao will not be better.

The end of the energy-saving subsidy policy brought about the most direct impact is the price of home appliances. The reporter saw that before the end of a Siemens washing machine energy-saving subsidy policy, the price after enjoying a subsidy of 260 yuan was 2,200 yuan, and now the price rose to 2,460 yuan. This is not just the washing machine. Nearly all household appliances that previously enjoyed energy-saving subsidies are faced with rising prices. However, shopping guides in the shopping guide seemed to blink on this point, a tour guide in the Island City, a home appliance store repeatedly said that the manufacturers for the price of home appliances did not rise, but the country is now no energy subsidies, so it costs more than the original.

Home appliance manufacturers began to make efforts in e-commerce, trying to save the loss of home energy-saving subsidy policy. Since June of this year, Suning and Gome’s two home appliance stores have taken frequent steps in their online sales.