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In the first half of 2017, amid the overall trend of market homogenization and declining product prices in the smart card industry, which company stood out? After reviewing the latest financial reports, it appeared that Jinbangda Co., Ltd., listed on the Hong Kong Stock Exchange, performed slightly better. As a leading domestic smart card manufacturer, Jinbangda reported a 11% year-on-year increase in smart card shipments during the first half of 2017, while the number of credit cards recorded a significant rise of approximately 38% compared to the same period last year. In contrast, Dongxin Peace, another smart card company listed on the A-share market, saw its revenue drop by 5.28% and net profit decline by 14.12% during the same period. Industry competitors also experienced similar declines in net income, with some recording a 21.5% decrease, excluding exchange losses. What was the key to Jinbangda’s success?
Lu Bang, Chairman of Jinbangda, attributed the company's resilience to its ability to meet the customized needs of thousands of customers, respond quickly to service demands, and create real value for clients. This customer-centric approach helped Jinbangda maintain its competitive edge despite the challenging market environment.
On September 13, Infineon Technologies AG and Jinbangda signed a strategic cooperation agreement. The collaboration aimed to enhance the integration of Jinbangda’s existing multi-systems by leveraging Infineon’s expertise in German Industry 4.0 practices. The goal was to elevate Jinbangda’s operational intelligence and efficiency.
During an interview following the signing, Dr. Su Hua, President of Infineon Greater China, Chen Xiaolong, General Manager of Infineon Technologies (Wuxi) Co., Ltd., Lu Bang, Chairman of Jinbangda, and Hou Ping, CEO of Jinbangda, discussed the benefits of their partnership and the challenges faced by Chinese companies in transitioning to smart manufacturing.
Infineon has been actively supporting China’s "Made in China 2025" initiative. According to Dr. Su Hua, while Germany’s Industry 4.0 is a gradual evolution from Industry 3.0, China’s strategy aims to transform the country from a major manufacturing nation into a strong one. With strong government support, Sino-German business exchanges have become more frequent.
Infineon has been deeply involved in promoting smart manufacturing in China. Since 2015, the company has launched several initiatives, including the Wuxi IoT project and collaborations with institutions like Xi’an Jiaotong University. In 2017, Infineon established a Smart Manufacturing Human Innovation Center in Wuxi to further assist local enterprises in their transformation.
The strategic partnership between Infineon and Jinbangda represents another successful example of Infineon’s tripartite business model in China, following previous collaborations such as with Tongfu Micropower. This alliance highlights the growing synergy between global technology leaders and Chinese manufacturers in driving innovation and efficiency.