Part of the household appliances delisting promotion promotion inventory

Recently, major e-commerce and home appliance stores have launched a new round of price wars. GOME used the underwriting model and customized model to sign large purchase orders with 15 color TV companies. The price of color TV sets was 20%. Suning brewing carried out color TV promotion in early August. Jingdong Mall, which has always been high-profile, said that it would never be a sideline game. August is destined to be It is an extraordinary price reduction month.

Faced with so many product promotions, many consumers will always have such questions: This price cut does not seem to have the bottom line, based on what price can drop and then drop? In fact, as long as consumers carefully observe, these products are often not the high-end flagship products of major brands.

According to the announcement recently issued by the National Standardization Administration, starting from October 1 this year, new energy efficiency standards for five categories of household appliances such as televisions, inverters, washing machines, range hoods, and heat pumps (ie air energy) water heaters will be implemented.

In accordance with the new standard, it is expected that more than 30% of the frequency conversion of 3-level air conditioner products will be eliminated, at least 60% of the drum washing machine products will be delisted, more than half of the wave wheel washing machines will not be able to sell in the future, and about 20% of the heat pump water heater products will be eliminated.

According to the law of the market, the products that are about to be eliminated will be subject to clearance promotions at a substantial price reduction before they are withdrawn from the market. Recently, the author visited the market to see that the current major brands have been digesting high-energy products to ensure that inventory is cleared before the new standard is implemented.

At present, major shopping malls, televisions, and washing machines have begun large-scale promotional activities. The number of energy efficiency levels for flat-panel TVs is unchanged and is divided into 3 levels. Among them, the energy efficiency index of the Class 1 LCD TV increased from 1.4 to 2.7; the energy efficiency index of the Class 1 plasma TV also increased from the original 1.2 to 2.0. The energy efficiency indices of Class 2 and 3 of LCD TVs and plasma TVs have all doubled. Although most of the TVs sold in the market are Class 1 energy-efficiency products, there has been a significant price reduction in the sales counters of supermarkets.

The new energy efficiency standards that are most affected by the new energy efficiency standards stipulate that the new energy efficiency standard of washing machine products stipulates that the existing level 1 energy efficiency of drum washing machines will be reduced to 5 in the new standard, which means that the existing level 2 to level 5 products will be Completely eliminated.

In the normal operation of the washing machine, the requirement for a Class 1 energy-conserving pulsator washing machine is that the average amount of electricity consumed in completing one cycle does not exceed 0.011 degrees, and the maximum amount of water used is 14 liters. The requirement of the first-class energy-consumption drum type washing machine is: The average amount of electricity consumed in one cycle does not exceed 0.11 degrees, with a maximum of 7 liters of water.

In terms of air-conditioning, the original level 1 and 2 energy-efficiency air-conditioning levels will be automatically reduced by 1 level to level 2 and level 3, respectively, and a higher standard level 1 energy efficiency level will be added.

The range hood energy efficiency rating is reclassified to level 5. Energy efficiency is graded in terms of total pressure efficiency, standby power, shutdown power, and normal odor reduction. Among them, the energy efficiency at level 1 is the highest. Heat pump water heaters (air energy heaters) classify energy efficiency into five levels, with the highest level of energy efficiency.

Many home appliance companies need to clean up existing inventory before the new standard is implemented. Price reduction promotion has become the most direct way. If consumers pay attention to the cost-effectiveness of the product, they can purchase it at this time. If consumers value the energy saving of products more, they will need to wait until the implementation of the new standard in October.