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On November 9, 2017, during the Consumer Electronics Show (CES) in New York, the CES 2018 Innovation Award was officially announced. Among the many entries, the TCL X6 XESS private cinema stood out with its cinema-grade audio and visual technology, luxurious craftsmanship, artistic design, and advanced artificial intelligence features. It was honored as a CES 2018 Innovation Award winner, further solidifying its reputation among global industry experts.
As one of the world’s three major consumer electronics exhibitions—alongside IFA in Germany and CeBIT—the CES has long been a platform where leading tech companies showcase their most innovative products. The CES Innovation Awards are given to products that demonstrate exceptional design and technological advancement. Winning this award is a significant milestone for any company, as it reflects recognition from industry leaders and sets a benchmark for future innovation.
The TCL X6 XESS private cinema was first unveiled at IFA in Berlin earlier this year. Equipped with quantum dot display technology—a promising direction for future display advancements—it earned the “Quality Point Technology Gold Award†at the IFA Product Technology Innovation Awards. After its official release, the X6 received praise from renowned figures such as master Wan Zi, director He Ping, writer Cheng Qingsong, top designers like Ishikawa, Gao Zhiqiang, and Guan Tianjun, artist Yang Qian, media professionals, and industry leaders.
As a top-tier display product, the X6 XESS private cinema integrates cutting-edge color quantum dot technology, offering high color gamut, vivid colors, and excellent brightness. Combined with the Q-Engine and Dolby Vision HDR technology, it delivers an immersive viewing experience and showcases great potential for future display innovations. The TV also features local dimming with 600 partitions and Galaxy multi-zone backlight control, using 1,200 pure light sources to precisely manage brightness, achieving a breakthrough in the OD12 distance from the backlight.
In terms of audio quality, the X6 XESS private theater is unmatched. It utilizes Dolby Atmos® and DTS:X sound technologies, paired with Harman Kardon 7.1.4 surround sound, making it the first TV in the world to offer 12-channel audio. This setup ensures an immersive and cinematic listening experience.
Another standout feature is the AI T system. TCL's X, C, and P series all come equipped with the intelligent AI T. This system uses far-field voice recognition, robot vision, and smart sensors to enable hands-free control of the TV without a remote. It also allows users to quickly access desired content and offers personalized recommendations based on individual preferences.
According to TCL Corporation's third-quarter 2017 report, the company's overseas sales continued to grow strongly, with a 29.5% year-on-year increase. In North America, sales surged by 97.4%, and the market share rose from 10.4% in June to 16.3% in August, placing TCL third in the region. This growth is driven by the company’s focus on product quality, innovation, and understanding real consumer needs.
As a regular participant in international events, TCL continues to prioritize consumer satisfaction through innovative technology and its full industry chain advantages. By delivering high-quality products, the company not only meets global demand but also highlights the growing influence of China’s smart manufacturing sector. Its success on the global stage is a testament to the rising power of Chinese innovation and creativity.