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On November 9, 2017, during the Consumer Electronics Show (CES) in New York, the CES 2018 Innovation Award was officially announced. Among the many entries, the TCL X6 XESS private cinema stood out for its cinematic-grade audio and visual performance, luxurious craftsmanship, artistic design, and advanced artificial intelligence features. This recognition marked another milestone for TCL, as it received global acclaim from renowned certification bodies.
As one of the world’s three major consumer electronics exhibitions—alongside IFA in Germany and CeBIT—the CES has long been a platform where top-tier technology companies showcase their innovations. The CES Innovation Awards are given to products that demonstrate exceptional design and technological advancements, making them a key indicator of progress in the global tech industry.
The TCL X6 XESS private cinema, which won the 2018 CES Innovation Award, made its debut at IFA in Berlin earlier this year. Equipped with quantum dot display technology—a promising direction for future display advancements—it earned the "Quality Point Technology Gold Award" at the IFA Product Technology Innovation Awards. Following its official release, the TV received high praise from notable figures such as director He Ping, writer Cheng Qingsong, top designers like Ishikawa and Gao Zhiqiang, artist Yang Qian, and leading media professionals, as well as officials from the TV industry.
As a flagship product representing the pinnacle of display technology, the X6 XESS integrates quantum dot display technology, offering an ultra-wide color gamut, vibrant colors, and excellent brightness. Paired with the Q-Engine and Dolby Vision HDR technology, it delivers an immersive viewing experience and highlights the potential of next-generation display solutions. The TV also features local dimming with 600 partitions and a multi-zone backlight system using 1,200 pure light sources, enabling precise brightness control and a significant improvement in the OD12 distance from the backlight.
In terms of audio, the X6 XESS sets a new standard. It is equipped with Dolby Atmos and DTS:X sound technologies, along with Harman Kardon 7.1.4 surround sound, making it the first TV to offer a 12-channel audio system. This ensures an unparalleled auditory experience, matching the visual excellence of the TV.
Another standout feature is the AI T system, which powers TCL's X, C, and P series TVs. Using far-field voice recognition, robot vision, and smart sensors, the AI T allows users to control the TV without a remote. It can quickly find desired content and provide personalized recommendations tailored to each user's preferences.
According to TCL Corporation's third-quarter 2017 report, the company's overseas market continued to grow steadily, with a 29.5% year-over-year increase in sales. Notably, North American sales surged by 97.4%, and the region's market share rose from 10.4% in June to 16.3% in August, placing TCL third in the market. This strong growth in a competitive and mature market is attributed to TCL's focus on quality, innovation, and meeting real consumer needs.
As a regular participant on the global stage, TCL continues to innovate and deliver high-quality products that resonate with consumers worldwide. By leveraging its full-industry-chain advantages and commitment to technological advancement, TCL is not only building brand recognition but also showcasing the immense potential of China's intelligent manufacturing sector. Its growing influence on the global stage reflects the rising strength of Chinese innovation and creativity.