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On July 22nd, Konka joined forces with the century-old Inter Milan football club to host a press conference in Nanjing, Jiangsu Province. The purpose of the event was to unveil the Inter Milan customized TV model, the LED55R90. This collaboration marks another significant achievement for Konka in its ongoing efforts to enhance football marketing and reinvigorate its brand. By leveraging Inter Milan's influence among football enthusiasts, Konka aims to take a giant leap forward in the competitive electronics market. Attendees at the event included Zhang Jianmin, General Manager of Konka Multimedia Sales, Tao Jinghai, President of Suning Appliance Black Power, and several prominent Inter Milan football stars.
A striking image from the event shows a group photo of the participants, capturing the excitement of the moment (source: http://i.bosscdn.com/blog/13/07/01/r7x7jza9eb1pe2ee.jpg). Established in March 1908, Inter Milan is unique in being the only Italian league team to have won five championships. Over the years, the club’s storied history, filled with both triumphs and challenges, has cultivated a massive following among Chinese fans. Recently, under the ownership of Suning, a Chinese conglomerate, Inter Milan has become even more beloved by its supporters, who now view it almost as their own team. Additionally, July and August are peak recruitment periods for major football clubs, and Suning has announced plans to invest 150 million euros this summer to strengthen the squad. This investment has naturally heightened anticipation and curiosity among Chinese Inter Milan supporters.
As a home appliance manufacturer with 37 years of history, Konka Group has consistently been a leading brand in the domestic market during the CRT and LCD eras. Its exceptional product quality and reputation have earned widespread consumer approval. Konka has long been committed to the sports HDTV market, investing heavily in sports marketing initiatives to showcase the excellence of football through cutting-edge motion picture technology. Partnering with the legendary Inter Milan represents a monumental collaboration that promises to generate incredible synergy.
The press conference began with an energetic opening featuring numerous football-themed songs and performances. In addition to the presence of several Inter Milan players, there were interactive activities involving young footballers, allowing fans to engage directly with the sport. One particularly engaging activity involved teaching Chinese characters to fans, offering them a hands-on cultural experience. Furthermore, Konka invited a popular internet celebrity to livestream the entire event, drawing over 60,000 online viewers and generating enthusiastic engagement from netizens and fans alike (source: http://i.bosscdn.com/blog/13/07/02/l0arl3cxmrzqqf3l.jpg).
This year’s Inter Milan main defender, Dan Baresi, who recently tied the knot, was also selected for the Italian national team and will participate in the upcoming World Cup. Despite being born in 1988, he is considered somewhat of a late bloomer, yet his potential remains immense. At 10:30 AM, Dan Baresi, alongside Konka’s Zhang Jianmin and Suning’s Tao Jinghai, officially revealed the Inter Milan commemorative television. The newly unveiled LED55R90 model features a unique design and advanced technology, promising an unparalleled viewing experience for football enthusiasts.
For the LED55R90, Konka spared no effort in ensuring top-notch performance. To capture the essence of football matches, Konka equipped this Inter Milan-customized TV with a new generation of color enhancement and adjustment technologies, resulting in a solid-color hard screen. This solid-color hard screen represents a significant advancement in improving the TV's color gamut. The inclusion of special nano-materials helps absorb stray light from the backlight, enhancing the purity of the primary colors while addressing issues related to color accuracy in other wide color gamut backlight technologies.
In addition to its impressive hardware, the LED55R90 incorporates HDR2 panoramic depth technology, which enhances image detail and supports high dynamic range. It also features Local Contrast pixel-level dimming technology, enabling superior contrast between bright and dark areas. This technology not only improves visual quality but also contributes to energy efficiency and environmental friendliness.
Given its association with Inter Milan, the LED55R90 boasts advanced sports optimization features. Konka’s MEMC PRO technology, an upgrade from the original MEMC function, minimizes motion blur, halos, and smearing around moving objects like footballs. This results in a more immersive and realistic viewing experience.
Sound quality is equally impressive, with the TV featuring a specialized audio system designed by Harman Kardon, commonly found in luxury vehicles. At the software level, the TV supports DTS & Dolby dual-audio processing, creating an auditory experience that makes the roar of the crowd feel as though it’s echoing in your ears.
Beyond hardware, Konka has collaborated with Suning to offer additional value to Inter Milan-customized TV buyers. Through backend updates, these TVs will connect to a dedicated Inter Milan Custom Zone, allowing fans to access official club news and stream Serie A matches directly.
Konka’s partnership with Inter Milan is a key step in its strategy to embrace sports marketing and rejuvenate its brand. Looking ahead, Konka plans to continue innovating and delivering exceptional products and experiences.
Priced at 7999 yuan, the Inter Milan-customized Konka 55R90 is now available for preorder. Preorders starting at 99 yuan on Suning’s platform come with perks such as a limited-edition Bluetooth headset valued at 199 yuan and a 1000-yuan discount, reducing the final price to 6999 yuan. Those who pay the full amount on the 28th will also receive a Collector’s Edition Autographing Machine. Visit the Suning presale page here: [link].
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