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On July 22nd, Konka collaborated with the historic Inter Milan Club to host a press conference in Nanjing, Jiangsu Province. Together, they launched the Inter Milan-customized TV model, LED55R90. This marks another significant achievement for Konka in promoting football marketing and revitalizing its brand. By leveraging Inter Milan's influence among football enthusiasts, Konka aims to take another leap forward in the competitive market. Key figures like Zhang Jianmin, General Manager of Konka Multimedia Sales, and Tao Jinghai, President of Suning Appliances, joined numerous Inter Milan football stars at the event.
A striking photo from the event shows the excitement and collaboration between these brands. Inter Milan, established in March 1908, remains the sole Italian league team to have won five championships. Over the years, the club's storied football culture has cultivated millions of Chinese fans. Now, under the ownership of Chinese firm Suning, Inter Milan holds a special place in the hearts of its supporters. Additionally, with recruitment season upon us, Suning plans to invest 150 million euros this summer to strengthen the team, adding further anticipation for Chinese Inter Milan fans.
As a household appliance manufacturer with 37 years of history, Konka has consistently been a leading brand in the domestic market, particularly during the CRT and LCD eras. Known for its quality products and strong reputation, Konka has earned widespread consumer approval. Focusing on the sports HDTV market, Konka has long been committed to sports marketing, showcasing the excellence of football sports with its cutting-edge motion picture technology. Partnering with the century-old giant Inter Milan promises to bring exciting opportunities and innovations.
The morning of the conference began with lively football and folk songs, featuring appearances from several Inter Milan players. Local fans were actively engaged, learning Chinese characters and experiencing authentic Chinese customs. Konka also invited a popular internet personality to broadcast the event live, drawing over 60,000 online viewers. The excitement was palpable, with many netizens and fans expressing interest.
Among the attendees was Dan Brocchio, the Inter Milan main defender who recently got married and was selected for the Italian national team this year. Despite being born in 1988, he is considered a late bloomer but holds immense potential. At 10:30 AM, Dan Brocchio joined Konka’s Zhang and Suning’s Tao to unveil the Inter Milan commemorative television, LED55R90. Dan personally signed this special-edition TV, which will soon be available for purchase.
For the LED55R90, the collaboration with Inter Milan ensures top-notch hardware and software performance. To accurately capture the intensity of football matches, Konka equipped this model with a new generation of color enhancement and adjustment technologies, featuring a solid-color hard screen. This innovation represents a significant breakthrough in improving TV color gamut, using nano-materials to absorb stray light while enhancing the purity of red, green, and blue light. It effectively addresses common issues with backlight technology in wide color gamut displays and quantum dot TVs.
The solid-color hard screen provides superior image quality, along with a wider and unrestricted viewing angle, perfect for fans cheering together for their favorite team. Combined with HDR2 panoramic depth technology, the TV delivers more detailed images and high dynamic range coverage. Localcontrast pixel-level dimming technology enhances contrast, achieving deeper blacks and brighter whites, while improving energy efficiency.
Given its sports-oriented nature, the LED55R90 boasts advanced motion optimization technology. The MEMC PRO technology, an upgrade from the traditional MEMC function, minimizes edge artifacts and afterimages, delivering an immersive viewing experience. Sound quality is equally impressive, featuring a specialized audio system designed by Harman Kardon, commonly used in luxury cars. Dual-audio processing technology from DTS and Dolby ensures rich, clear sound, immersing viewers in the match atmosphere.
In addition to hardware, Konka’s collaboration with Suning enhances the user experience. Through back-office updates, the Inter Milan-customized TV will integrate into a dedicated Inter Milan Custom Zone, allowing fans direct access to team news and events. This partnership signifies Konka's commitment to sports marketing and brand rejuvenation, promising more innovative products in the future.
Priced at 7999 yuan, the Konka Inter Milan-customized TV offers excellent value. Pre-orders starting from now until July 27th allow customers to pay a deposit of 99 yuan on Suning’s pre-sale page to receive a global limited edition of high-quality Bluetooth headphones worth 199 yuan and a discount of 1000 yuan, reducing the final price to 6999 yuan. Those who pay the full amount on July 28th will also receive a limited-edition Collector's Edition Autographing Machine!
For those interested in smart TVs or boxes, resources such as the influential TV Box and Smart TV website, Sofa Butler, offer comprehensive information on smart TV technology and related products.
This press release highlights Konka's dedication to quality and innovation, bringing fans closer to their beloved Inter Milan through state-of-the-art technology.
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