Some of the leaders of wearable technology, such as Google Glass, the artificial intelligence system in the movie "Her", we are used to call it situational computing or ubiquitous computing or electronic life. It is a combination of digital and human body, intertwined, it is difficult to distinguish between light and heavy.

At the 2014 CEO-CIO Symposium in Madison, Wisconsin, JSchwan, CEO of Chicago-based mobile strategy and application development company SolsTIceMobile, gave a speech and he thought it was happening because companies are moving mobile computing Data analysis and the Internet of Things are combined.

Mobile operating systems such as iOS and Android already support Bluetooth low energy protocols, which means mobile devices can interact with products like EsTImoteBeacon without running out of cell phone batteries. Similar to the size and shape of the colored bumps on the climbing wall, Beacon can be glued directly to the walls of the building. When the user enters the room, Beacon interacts with the mobile app on the user's phone and provides a "micro-location service," Schwan said.

There is a case in the retail industry. If the customer passes Beacon stuck in the casual food aisle, the retailer will send a coupon to his mobile phone. As situational computing matures, it will not be limited to coupons for snack products. The retailer can tell that the customer liked Newman’s own product twice on Facebook last month and bought a pack of Newman’s own branded organic pretzel in the past 60 days, while those who like to buy salt and pepper Customers of shortbreads also like to buy sweet potato chips, so the coupons that are pushed to customers will be highly personalized.

Who is using the meeting room?

“But the capabilities and applications of micro-positioning technology extend far beyond retail, from factory to warehouse, from school to hospital, and it can meet your needs and change the workflow of employees,” Schwan said.

Even a dull traditional office environment can be transformed by situational computing, Schwan said. In this respect, he does have a voice because he has proved it with practical actions. Schwan established a 36,000-square-foot "Beacon" smart office for SolsTIceMobile.

"The biggest problem we have in the office is to compete for the conference room," he said. Micropositioning technology will provide employees with additional information. In the past, employees knew which meeting room was available at the time, and now, because of Beacon and mobile devices, employees can also know which meeting room is now empty.

another example? Schwan encourages face-to-face interaction in his own office. So he added the location information of the employee's office to the company's address bar. Today, employees can find another colleague's email address and his current location through a simple search. “Of course, employees have the right to turn off tracking of this location,” he said. "It's a bit like Big Brother is monitoring your feelings, but it does work."

Value must be greater than risk

Not surprisingly, the problems that CIOs face about situational computing are not very different from the other aspects they face: how do they collect, analyze, and store all of this data in order to make it worthwhile? ? While big data analytics and cloud computing can help, Schwan said, for many companies, investing in and even trying to invest in this technology is still only a goal, not a reality.

When Schwan asked how many companies were trying big data technology, less than five of the 150 participants at the conference raised their hands. Participants are technical and corporate executives.

In addition to the infrastructure, CIOs must understand how to manage situational computing—how long this type of data should be stored, stored, used, or even sold. They must find ways to get users involved in the risk as low as possible. Schwan believes that "value must be greater than risk."

Businesses are standing on the edge of situational computing, Schwan said, in such an interconnected world, technology as an invisible personal assistant is not a distant matter. Take the sales support application he is developing as an example.

"It will actively scan a salesperson's schedule, know in advance who they will meet, and start collecting information about the customer," he said. Including what he likes, what he hates, and even some classic conversations, such as local weather information and local sports scores last night, are collected together as a summary and pushed to the sales staff in front of the meeting. And if he is driving to attend the meeting? This is simpler. The app will read the information to him.

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