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In recent days, people who are sensitive to the film have already received two invitation letters, one from Tencent IEG (interactive entertainment business group), will be held on September 17 branding conference, announced the establishment of "Tencent Film"; Another Tencent video from the OMG (Internet Media Group) is officially released on September 11th, which is today, the “Penguin Film Industry†and announced that it will be the three major online drama, film investment, and artistry brokers. The core business made efforts, and at the same time announced the strategic layout of the network drama and film business.
Left-handed Tencent Pictures, right-handed Penguin Films, and Tencent's two business groups have also entered the movie business. There are good people who compare this to "internal PK."
With this problem, entertainment capital theory has contacted Tencent OMG and IEG respectively. When they get a reply to confirm their involvement in film and television, both parties also stated that there are actually different divisions between the two shadow industry subsidiaries.
Similar business arrangements have also existed in Tencent. This company not only has mobile QQ, but also WeChat. This time the company's business and Tencent Pictures are also Ma Huateng’s “double insuranceâ€. 
Tencent's movie business "Past and Present"
As early as last year, OMG and IEG launched the movie-related business respectively and announced it to the public. It was not a "secret" that suddenly exploded in recent days.
On the OMG side, Tencent’s video business was officially launched at the Shanghai Film Festival last June. On the day of the event, Sun Zhonghuai, Vice President of the Group, announced the plan to “strengthen the tiger†and said that he would invest in Zhong Kuo Demon: Snow Priest Demons, Master Tian Xiongshi, Heroes of the Scorpion: Dawn Rising, and I’m "Queen", "Zhang Zhen tells stories", "My Girlfriend" and other films.
From then on until now, more than a year later, Tencent has participated in more than 10 movies to participate in investment. Among the summer hits in the hit “Capturing the Demonâ€, there are also Tencent video investments. 
On the other hand, IEG announced the establishment of Tencent Film + on September 17 last year, emphasizing that the film is an important part of its pan-entertainment business matrix and that it will use the star IP as its core to develop specific movie business. Thanks to the three major pan-entertainment business platforms of Tencent Entertainment, Tencent Entertainment, and Tencent Entertainment, IEG has a wealth of IP resources. Therefore, in the film and television business, it is more focused on a star IP, in the content creation, marketing and other major aspects of the film On the depth of the intervention, as well as in other areas of ubiquitous ubiquitous possibilities of entertainment.
On March 30 this year, IEG launched five main cast movie projects, including:
1, the movie "QQ Hyun Dance" (Tencent + Xinli Media)
2. Animated movie "QQ Speed" (Tencent + Force Animation + Hollywood Team)
3, animated film "Locke Kingdom 4" (Tencent + light media)
4, "Broken brother" movie (Tencent + Li Hao Ling studio + Japanese animation team)
5. The TV series “Selecting the Sky†(Tengxun + Tangren Movie + Ning Meng Film)
The entertainment capital theory also learned from exclusive sources that after the establishment of Tencent Pictures, it will also be deeply involved in the externally anticipated "Warcraft" movie project.
How does the two BGs make movies at the same time? 
The reason why this time caused the attention and discussion within the circle is that OMG and IEG held two separate press conferences in a short time.
OMG "penguin film industry" conference is scheduled today, the invitation letter issued to the media is "broken shell", the main content is a penguin broke out of the image. At the press conference, Sun Zhonghuai, vice president of Tencent Group, said: “Penguin Films will make efforts in the three major core businesses of online drama, film investment, and artist brokerage.†The strategic layout of the online drama and movie business was announced at the same time. In terms of movies, Penguin Films plans to invest in 10-15 films each year. For online dramas, it plans to announce eight top-rated self-made online drama programs.
The IEG "Tencent Film" conference was held on September 17, nearly a week later. The invitation was titled "Imagination - Tencent Pictures Brand Launch". The specific content of this conference has not yet been announced.
With regard to Tencent's overall involvement in film and television, the IEG team's feedback on entertainment capitalism has two core information points:
1. At the strategic level of the company, Tencent attaches great importance to the cultural and creative industries. Therefore, at the same time, it mobilizes the two BGs and cuts in from different perspectives. This is actually an exploration of the film and television business from two directions. (after all, Ma Xiaoge said that the connection and cultural content industry are the two core businesses of Tencent in the future);
2, specific to the conference: IEG's Tencent Pictures, positioned as a new type of Internet companies with the characteristics of the film, will focus more on exploring and linking inside and outside in the literature, animation, games and other multi-media entertainment stars IP, and a comprehensive layout in the multiple aspects of film and television creation, experience and marketing, the core is to create a star IP with more extensive influence and more commercial value.
OMG said on the entertainment capital theory that the business of film and television in the two business groups is obviously different. The following three points are included:
First, Tencent's video takes the network drama as its core;
Second, Tencent's video participation in the movie project is done as a referendum, and it is not the main control development in the near future;
Third, Tencent video is more about the development of film and television products in the direction of the Internet, such as the Internet marketing of movie projects, the development of high-quality IP network dramas, etc., while IEG is more focused on the construction of star IP, and the film is not isolated. With the Pan-entertainment industry chain, the literary, game, and animation sections have been deeply linked and symbiotically fused.
Tencent makes movies. OMG and IEG have two distinct logics and paths.
In fact, OMG and IEG are involved in the film and television industry, respectively, behind the two are actually completely different logic.
For OMG, its Tencent video is one of the "Big Three" of domestic video sites, and Tencent Entertainment has a huge influence in the entertainment media.
When these channel resources have become the weapon of movie marketing, Tencent certainly hopes to make these channel resources gain greater value in the movie market - that is, today's "penguin film industry", this is a joint venture with Youku potatoes, love The logic of iQiyi's film industry by Fantastic Art is very similar.
From last year to this year, Heyin Studios has invested more than 20 movies, and has to get involved in film promotion and distribution. Tencent's actions are not lost to competitors.
At the other end of the spectrum, Tencent not only has an Internet media with great influence, but also flourishes in the field of pan-entertainment.
Tencent Games has leapt to the world’s best revenue in 2014 and Tencent’s animation has become the first genuine animation platform in China. Tencent Literature has become a “giant†in the field of network literature after integrating Shanda Literature. In other words, too many high quality IPs are in Tencent's hands.
The logic of IEG's march into the film industry is very different from that of OMG. Compared with most of China's film companies, there may be obvious differences. As we all know, pan-entertainment is the main strategy advocated by IEG in recent years. IP is the core of pan-entertainment. With IP, the derivative industry is a bigger cake. With reference to Hollywood's profit model, movie box office accounts for only 30% of total revenue, and derivative industry accounts for 70% of revenue.
The establishment of Tencent Pictures may not be a single breakthrough for Tencent, and it is more of a coordinated operation.
This is why IEG proposed that in the future we hope to align with Marvel, and let an IP flower in various fields such as literature, games, animation, and film and television. 
Therefore, the analysis of entertainment here, you see the officer should understand, in the final analysis, Tencent in the film and television business to seek a plate of chess. The two brothers BG complement each other, and they have a channel advantage of using video platforms and entertainment channels; a resource advantage that leverages the linkage of IP content and pan-entertainment, and go hand in hand, making it a safe move for Internet companies to quickly integrate and innovate in film and television. .